May 10th, 2012 by Steven

Provided by BCSG, LLC              

You might also call it “the law of small requests.”

The essence of the law is this: If you make a small request of someone to do something and then follow-up later with a bigger request about something similar, you will get a much better response than if you made the big request first.

The difference is often dramatic. This law is the foundation of an approach to marketing. Like many people, you may have discovered that making big requests end up in a lot of rejection. Over time, you may have discovered how small or incremental requests made the process a whole lot easier.

May 4th, 2012 by Steven

Provided by BCSG, LLC    

One of the most persuasive things you can do in marketing your services is to give away something for free.

When a prospect receives something free from you, they feel obligated to reciprocate in some manner. This law of reciprocity should be at the heart of all your marketing.

Giving things away can be controversial, however.

If we give away something for free, doesn’t that undermine its value? Not necessarily, if we do it right and see this as the first step in a chain of actions that can turn that prospect into a client.

Business, business advice, Business Secrets, Coach, entrepreneurship, Marketing, prospecting, target, value proposition

April 10th, 2012 by Steven

Midsize companies increasingly find the need for outside consultants, but how do you find the right people and manage the relationship successfully?

Not every company has the internal resources to pull off every project. Midsize firms are just as needy as larger companies that frequently find themselves understaffed when it comes to developing and implementing sophisticated new systems. The most common solution is to get help in the form of consultants and other IT service partners.

But how do you evaluate, pay and manage these outsiders? With the right partner and a well-planned project, the result can be mutually beneficial for both sides. But bring in the wrong people, and you might experience an extensive—and expensive—bust.

Business, Business Secrets, Productivity, Strategy, Systems

April 5th, 2012 by Steven

Thumbs Up !

Here are some instant ways for you to bring in more customers and grow your business.

The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results.

These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.

Business, business advice, Business Secrets, Coach, content, entrepreneurship, ideal client, information technology, lead generation, Marketing, prospecting, Systems, value proposition

March 16th, 2012 by Steven

Are you helping your referral sources?

Referrals are a great way to build a business, unless they’re not. Here is what I mean. We all love the referral that’s a perfect match. They have the right kind of need or problem, they know how we work and what we offer that’s valuable, and maybe they even expect to pay a premium to get what they’ve learned we have.

 But then we’ve all received that awkward referral – one that’s not such a fit at all, one that wants to know why they can’t get a deal.

action, advice, Business, business advice, Coach, lead generation, Marketing, prospecting, Referrals, response, target

March 12th, 2012 by Steven

Does your content stand out?

Tip #1: Don’t Stuff Keywords All Over the Place
Just don’t do this. It looks awful and your readers won’t appreciate it. It is fine, if you want to put your keywords here and there (whenever it makes sense) but don’t overdo it. Your goal is to get buyers, not just visitors. You will repel your visitors if all they see on your website is keywords.

action, brand, Business, business advice, Business Secrets, Coach, content, copywriting, entrepreneurship, killer, lead generation, Marketing, open, prospecting, resonse, Strategy, value proposition, website

February 24th, 2012 by Steven

Are you committed to doing the work to make your business easier? Or are you committed to blaming others, making excuses and living in denial?

The truth is only you can make a difference in your business and your life. If you want to create amazing results in your business and your life you must take total ownership of it, be held accountable for your results, and be totally responsible for your actions.

Business, business advice, Business Secrets, entrepreneurship, motivational, Strategy, Systems

February 17th, 2012 by Steven

Do you wish you had a magic wand when it comes to marketing your business? You think a magic wand would have amazing power, but you need to know how to use it to get results. You need to point it in a certain way, you must have a clear intention and you often need to use certain words in order to get the desired result.

I know this might sound silly to you, but let’s think of planning as a magic wand. You create an intention, wave the wand, take action and produce a result. And if you have the right wand, you can consistently and repeatedly produce the results you want.

business advice, entrepreneurship, lead generation, Marketing, prospecting, Public Speaking, Referrals, Strategy, Systems, value proposition

February 10th, 2012 by Steven

Imagine you are walking along in a park one bright sunny day. You happen to look down and see an envelope, which you decide to pick up. It is very fine quality envelope with a logo and postage on the front of it. You think it is very impressive.

To your amazement, the envelope has nothing written on the front, no recipient’s name or address. And you can tell, on closer inspection, that the envelope is empty.

Business, business advice, Business Secrets, Coach, entrepreneurship, Marketing, prospecting, Strategy, value proposition

February 3rd, 2012 by Steven

Let’s address an impossible topic: Delegation.

It’s not that delegation is impossible, it just seems that way to many Independent Professionals.

As self-employed professionals, we went out on our own because we enjoyed working on our own; we liked to be our own boss; we preferred to make our own decisions, and we liked doing it our way. The reality is that many things get done well, some things get done just okay and many things don’t get done at all because we can’t bear to have someone else do stuff for us!

business advice, Business Secrets, motivational, Strategy