10 Tips for Navigating a Networking Event

November 3rd, 2012 by Steven

Networking is one of the keys to getting to where you want to be.

Here are a few networking tips to help you make the most of your next event:Networking

  1. Set a goal before the event to give you a focus. For example, “I will make solid connections with seven new people tonight.”
  2. Set a reward for beating the goal. “If I make a connection with eight new people tonight, I earn …..”

Business, business advice, lead generation, Marketing, networking, prospecting, Referrals, Strategy, target

How Good Is Your Referability Factor

September 14th, 2012 by Steven

Provided by BCSG, LLC

When it comes to getting a significant amount of business by way of referral some companies are better at it. It’s not that they have implemented a better process for asking clients and partners to refer them it’s that they are simply more referable.

Businesses that create the kind of easy buzz that turns into business possess certain qualities at their very core. While these qualities may not come as naturally to some, they can be learned and instilled in any business with enough attention.

Business, business advice, Business Secrets, Coach, entrepreneurship, Marketing, motivational, networking, Referrals, response, Strategy, target

Seven Steps to Prospecting Success

July 3rd, 2012 by Steven

Success in sales starts with having effective prospecting techniques. So what is prospecting? Simply put, it is the process of identifying qualified leads or potential customers who have expressed interest in your products or services. Properly classifying your prospects will make the sales process a much easier task to undertake. Here are some useful hints to keep in mind when prospecting for new business.

SEVEN EASY STEPS TO PROSPECTING SUCCESS

  1. Obtain a targeted list that closely matches all your business needs.
  2. Get yourself mentally prepared to call. Block off time in your calendar, get organized, focused, and start calling!

Business, business advice, Business Secrets, entrepreneurship, lead generation, Marketing, motivational, Referrals

Three Business Success Factors to Consider

June 27th, 2012 by Steven

Is your business struggling in the current economy?

In the current economy and political climate many business owners have lowered their expectations, their goals, and their dreams. Unemployment is still rampant, foreclosures are at an all-time high, stores are closing, and businesses are struggling. Optimism for the future is at an all-time low.

The real tragedy is that people get dragged down by the tide of frustration, negativity, and hopelessness. Here is something very important for you to consider. There is absolutely nothing you can do to change the current downward economic slide. You can’t do it yourself. Powerful business leaders and politicians can’t do it. Special interests can’t do it. Nobody knows what to do to turn things around.

Business, business advice, Business Secrets, Coach, entrepreneurship, motivational, Strategy

Law of Consistency

May 10th, 2012 by Steven

Provided by BCSG, LLC              

You might also call it “the law of small requests.”

The essence of the law is this: If you make a small request of someone to do something and then follow-up later with a bigger request about something similar, you will get a much better response than if you made the big request first.

The difference is often dramatic. This law is the foundation of an approach to marketing. Like many people, you may have discovered that making big requests end up in a lot of rejection. Over time, you may have discovered how small or incremental requests made the process a whole lot easier.

Law of Reciprocity

May 4th, 2012 by Steven

Provided by BCSG, LLC    

One of the most persuasive things you can do in marketing your services is to give away something for free.

When a prospect receives something free from you, they feel obligated to reciprocate in some manner. This law of reciprocity should be at the heart of all your marketing.

Giving things away can be controversial, however.

If we give away something for free, doesn’t that undermine its value? Not necessarily, if we do it right and see this as the first step in a chain of actions that can turn that prospect into a client.

Business, business advice, Business Secrets, Coach, entrepreneurship, Marketing, prospecting, target, value proposition

Holding Consultants Accountable

April 10th, 2012 by Steven

Midsize companies increasingly find the need for outside consultants, but how do you find the right people and manage the relationship successfully?

Not every company has the internal resources to pull off every project. Midsize firms are just as needy as larger companies that frequently find themselves understaffed when it comes to developing and implementing sophisticated new systems. The most common solution is to get help in the form of consultants and other IT service partners.

But how do you evaluate, pay and manage these outsiders? With the right partner and a well-planned project, the result can be mutually beneficial for both sides. But bring in the wrong people, and you might experience an extensive—and expensive—bust.

Business, Business Secrets, Productivity, Strategy, Systems

Ways to grow your business

April 5th, 2012 by Steven

Turn no into yes

Thumbs Up !

Here are some instant ways for you to bring in more customers and grow your business.

The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results.

These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.

Business, business advice, Business Secrets, Coach, content, entrepreneurship, ideal client, information technology, lead generation, Marketing, prospecting, Systems, value proposition

What a Referral Source Does Not Know Can Hurt You

March 16th, 2012 by Steven

 

Are you helping your referral sources?


Referrals are a great way to build a business, unless they’re not. Here is what I mean. We all love the referral that’s a perfect match. They have the right kind of need or problem, they know how we work and what we offer that’s valuable, and maybe they even expect to pay a premium to get what they’ve learned we have.

 But then we’ve all received that awkward referral – one that’s not such a fit at all, one that wants to know why they can’t get a deal.

action, advice, Business, business advice, Coach, lead generation, Marketing, prospecting, Referrals, response, target

How to Create Killer Content

March 12th, 2012 by Steven

 

 

Does your content stand out?

Tip #1: Don’t Stuff Keywords All Over the Place
Just don’t do this. It looks awful and your readers won’t appreciate it. It is fine, if you want to put your keywords here and there (whenever it makes sense) but don’t overdo it. Your goal is to get buyers, not just visitors. You will repel your visitors if all they see on your website is keywords.

action, brand, Business, business advice, Business Secrets, Coach, content, copywriting, entrepreneurship, killer, lead generation, Marketing, open, prospecting, resonse, Strategy, value proposition, website

« Previous Entries

RSS Feed