December 30th, 2013 by Steven
Here are some instant ways for you to bring in more customers and grow your business.
The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results.
These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.
You should be aware that each question you answer ‘no’ to probably means that you are losing out on untapped profits. But the purpose of this process is not to have you feel bad – it’s to motivate you to make marketing a top priority. Have fun!
November 18th, 2013 by Steven
Perhaps one of the seemingly best ways to get new leads is to purchase them. However, I’d like you to take a second look at your skills and your neighborhood.
Here are some ways to get new leads without investing a fortune:
1. Contact the business or entrepreneur’s group in your community. Join in and participate in their activities and, as always, leave a brochure of your business.
2. Participate in small fairs and community events. You’ll never know who’s relative comes to visit. This also helps keep you visible in the community and builds a reputation for you and your business.
November 3rd, 2013 by Steven
Networking is one of the keys to getting to where you want to be.
Here are a few networking tips to help you make the most of your next event:
- Set a goal before the event to give you a focus. For example, “I will make solid connections with seven new people tonight.”
- Set a reward for beating the goal. “If I make a connection with eight new people tonight, I earn …..”
- Consider wearing a fun accessory. If you wear a vibrant necklace or a unique tie, you’ll find that others compliment you, and it’s an easy way to begin a conversation. Just watch the fine line between clever and stupid for that accessory.
September 14th, 2013 by Steven
Provided by Soaring Eagles BA
When it comes to getting a significant amount of business by way of referral some companies are better at it. It’s not that they have implemented a better process for asking clients and partners to refer them it’s that they are simply more referable.
Businesses that create the kind of easy buzz that turns into business possess certain qualities at their very core. While these qualities may not come as naturally to some, they can be learned and instilled in any business with enough attention.
September 2nd, 2013 by Steven
A question I get asked by many people is what is the most important factor when it comes to marketing my business? Is it my unique selling proposition (USP), the offer I provide, or even how impressive my marketing materials look?
Actually it is none of these and the answer is quite simple. It is targeting the market you are aiming to sell your products or services to. When businesses hear this, the usual answer is that “everybody or anyone can use my product or service”. Although they are correct, they are not realizing one important thing. Everybody buys from your business for a different reason, so how do you expect to appeal to all of your potential customers at the same time?
July 3rd, 2013 by Steven
Success in sales starts with having effective prospecting techniques. So what is prospecting? Simply put, it is the process of identifying qualified leads or potential customers who have expressed interest in your products or services. Properly classifying your prospects will make the sales process a much easier task to undertake. Here are some useful hints to keep in mind when prospecting for new business.
SEVEN EASY STEPS TO PROSPECTING SUCCESS
- Obtain a targeted list that closely matches all your business needs.
- Get yourself mentally prepared to call. Block off time in your calendar, get organized, focused, and start calling!
July 1st, 2013 by Steven
Understanding your customer lifecycle and mapping every customer touch point is the key to generating a consistent flow of referrals.
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.
One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable.
Every person, place and thing in your business that comes into contact with a prospect or a customer is performing a marketing function. Your organization’s referability is being decided by the sum total of those contacts.
May 13th, 2013 by Steven
When I ask business owners, “What is the number one way you get new business?” The consistent answer is through word-of-mouth or referral. Referral business is easier to convert and much easier to deal with than cold calling prospects. So the big question is, “How do you get more referrals?”
There are two ways to do this, Pro-Active and Re-Active.
First let’s talk about Pro-Active Referrals. These are the ones that you actively pursue rather than waiting for word of mouth to occur.
May 10th, 2013 by Steven
Provided by BCSG, LLC
You might also call it “the law of small requests.”
The essence of the law is this: If you make a small request of someone to do something and then follow-up later with a bigger request about something similar, you will get a much better response than if you made the big request first.
The difference is often dramatic. This law is the foundation of an approach to marketing. Like many people, you may have discovered that making big requests end up in a lot of rejection. Over time, you may have discovered how small or incremental requests made the process a whole lot easier.
May 4th, 2013 by Steven
Provided by BCSG, LLC
One of the most persuasive things you can do in marketing your services is to give away something for free.
When a prospect receives something free from you, they feel obligated to reciprocate in some manner. This law of reciprocity should be at the heart of all your marketing.
Giving things away can be controversial, however.
If we give away something for free, doesn’t that undermine its value? Not necessarily, if we do it right and see this as the first step in a chain of actions that can turn that prospect into a client.